Product Design
Product Design is an approach that effectively combines business expectations, user needs, and technological possibilities to create best-in-class digital products.
Product design is also about designing with the goal of meeting basic needs and offering additional value to ensure that your products are engaging and your relationships with customers are long-lasting.
Our way to success
In the digital realm, the human factor often determines the success or failure of a project. The irreplaceable power of people working together is the heartbeat of any project’s success.
Team
Business Goals
Market Context
User Needs
Context of Use
User Environment
Technical Requirements
Success
What makes our digital products stand out?
Digital products of proven and documented quality
We take an iterative approach to creating digital products. What does that mean? Each stage of the project is researched, analyzed, and refined—often multiple times. By gathering user feedback (User-Driven Design), analyzing data (Data-Driven Design), and responding to changing market needs, we deliver top-quality digital products for businesses.
Well-organized design processes
Success hinges on structured design workflows and collaboration with skilled teams. Essential elements include distinct steps, timelines, and objectives, along with clear roles. Effective teamwork and open, honest communication are equally vital.
Flexible selection of tools and ways of working
There is no single perfect methodology or one ideal process. The essence of digital product design lies in understanding project goals, assessing possibilities (scale, complexity, timelines, budget, and scope), and having the knowledge to select and flexibly use the right tools. When designing digital products and refining processes, we consider real needs, current dynamics, and conditions related to evolving user and business requirements.
Design Process
We can show textbook charts, but in practice the design process is continuous change management. The iterative approach emphasizes frequent experimentation with solutions.
Discovery
We discover what lies behind the challenge and thoroughly investigate the business context.
Define & Test
We define needs - what has to be done and what expectations the product should meet.
Design & Test
We create prototypes and visual solutions. It should be beautiful and functional!
Develop & Test
After checking the prototypes and introducing changes, we send them to the development department.
Product Maintenance
We test, listen, and improve products. We conduct audits and handle product maintenance.
Our tools for building digital products
Scope of work – what we deliver
In-depth research and studies
We practice in-depth and thorough research, studies and audits.
We leverage knowledge from behavioral psychology and cognitive science. We design digital products with an understanding of how your users make decisions and process information. This approach ensures that the products we create are attractive both visually and functionally.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Ideationally created designs
We practice in-depth and thorough research, studies and audits.
We leverage knowledge from behavioral psychology and cognitive science. We design digital products with an understanding of how your users make decisions and process information. This approach ensures that the products we create are attractive both visually and functionally.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Optimally selected technology
We practice in-depth and thorough research, studies and audits.
We leverage knowledge from behavioral psychology and cognitive science. We design digital products with an understanding of how your users make decisions and process information. This approach ensures that the products we create are attractive both visually and functionally.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Content strategy and information architecture
We practice in-depth and thorough research, studies and audits.
We leverage knowledge from behavioral psychology and cognitive science. We design digital products with an understanding of how your users make decisions and process information. This approach ensures that the products we create are attractive both visually and functionally.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Intuitive and functional interfaces (UX/UI)
We practice in-depth and thorough research, studies and audits.
We leverage knowledge from behavioral psychology and cognitive science. We design digital products with an understanding of how your users make decisions and process information. This approach ensures that the products we create are attractive both visually and functionally.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Effective visual communication
We practice in-depth and thorough research, studies and audits.
We leverage knowledge from behavioral psychology and cognitive science. We design digital products with an understanding of how your users make decisions and process information. This approach ensures that the products we create are attractive both visually and functionally.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Solid design systems
We practice in-depth and thorough research, studies and audits.
We leverage knowledge from behavioral psychology and cognitive science. We design digital products with an understanding of how your users make decisions and process information. This approach ensures that the products we create are attractive both visually and functionally.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
In-depth research and studies
Ideationally created designs
Optimally selected technology
Content strategy and information architecture
Intuitive and functional interfaces (UX/UI)
Effective visual communication
Solid design systems
We practice in-depth and thorough research, studies and audits.
We leverage knowledge from behavioral psychology and cognitive science. We design digital products with an understanding of how your users make decisions and process information. This approach ensures that the products we create are attractive both visually and functionally.
Proven solutions for your business:
- Target group research.
- In-depth interviews.
- Workshops with users.
- Usability tests.
- Data analysis (e.g. HotJar, Google analytics).
- UX/UI audit.
- Quantitative and qualitative tests.
Workshops and effective communication
Understanding the business and customer needs is the key to success: it is also quite a challenge. During the workshops, we will work together to discover the best solutions for your business.
Design Sprint
Empathy Workshop
Design Discovery
User Tests
Benchmark Design
The Design Sprint is a focused, short-term workshop that spans 3 to 5 days. During this time, a design group collaboratively tackles a designated issue or challenge. Leveraging the varied skills of its members, the team swiftly progresses to the initial prototype stage.
We recommend Design Sprint for new projects or exceptionally difficult challenges that require the involvement of many people and different perspectives.
