Simplifying Shopping
IKEA's Innovative IPS Solution
IKEA is an internationally recognized brand, providing well-designed, affordable, and practical home furnishing products to customers worldwide.
Client:
IKEA
Industry:
Construction, design, and interior arrangement
Service:
IPS, shopping application
Challenge
To align with the current trends and meet the demands of modern customers, IKEA recognized the need to elevate their sales experience. A seamless purchasing and delivery system was imperative for both efficiency and customer satisfaction.
Their envisioned solution was a platform that offered customers an immersive experience: from visualizing coordinated product sets to real-time inventory checks, flexible delivery and payment choices, and streamlined management of loyalty programs. The goal was to significantly reduce unnecessary steps and make the shopping process as intuitive as possible.
IKEA, with its reputation as a trendsetter in the industry, is known for its drive to constantly innovate and set benchmarks that outpace traditional market standards. With a commitment to perpetually enhancing customer experiences and staying ahead of its competitors, the idea of the Interactive Point of Sales (IPS) was conceived.
The end goal of the IPS initiative was to develop a shopping application that wasn’t just functional, but also user-centric, making the customer’s journey from browsing to purchase efficient and enjoyable.
Solution
The solution streamlines purchases, delivery options, and payments into one system, linking different stores seamlessly. It features product information via a dedicated API, offers versatile delivery options, and integrates with sales, checkout, and internal systems.
It displays complete product information and integrates with external systems such as customer loyalty programs and online payments. Combining modern design with effective UX, it enhances the customer journey and offers a uniform omnichannel experience.
Result
The solution elevates the shopping experience for both IKEA employees and customers. The IPS is a hub for customer interaction and provides comprehensive support throughout the shopping process, simplifying the journey from product selection to delivery and payment.
Customers can purchase onsite or remotely, choose online payment, select delivery dates, and methods, offering them a high level of flexibility. This streamlined process improves service and boosts potential customer reach.
