Enhancing Customer Retention with Personalized Analytics

Overview_

Euvic empowered a global e-commerce client to improve customer retention by implementing personalized analytics. The solution focused on analyzing customer behavior, enabling targeted campaigns and enhancing the overall shopping experience.

Client_

A global retailer aiming to boost customer loyalty and lifetime value through data-driven personalization.

Industry

E-commerce

Country

Denmark

Challenge_

The client faced significant challenges in retaining customers and optimizing their engagement strategies:

Fragmented customer data: Disparate systems and siloed information limited a holistic understanding of customer behavior.

Low retention rates: Lack of targeted campaigns and insights into customer preferences reduced loyalty.

Inefficient analytics: Legacy tools couldn’t process the volume or complexity of customer data in real time.

Solution_

Euvic implemented a comprehensive analytics platform tailored to the client’s needs:

Centralized customer data: Unified data from multiple touchpoints into a centralized warehouse.

Behavioral segmentation: Developed machine learning models to identify customer segments based on behavior and preferences.

Real-time analytics: Enabled real-time insights into customer interactions and shopping patterns.

Personalized campaigns

Tools & technologies

SQL Server, SSIS, SSRS, SSAS

ETL

Power BI

Result_

The implementation achieved remarkable improvements:

Increased retention: Improved customer retention by 20% within the first year through targeted re-engagement campaigns.

Revenue growth: Boosted sales by 15% via personalized product recommendations and marketing efforts.

Enhanced customer experience: Provided a tailored shopping journey, increasing customer satisfaction and repeat purchases.

Operational efficiency: Automated campaign workflows reduced manual efforts and sped up execution timelines.

Discover more

Fast Transformation: How Euvic Modernized Loan Processing for a Major Bank

This case study highlights how a leading credit and mortgage institution modernized its loan processing system with Euvic’s expertise. Facing inefficiencies from a legacy paper-based system, the bank needed to quickly adapt to the demands of remote work while ensuring regulatory compliance. Euvic delivered a fully digital solution, seamlessly integrated with the bank’s IT systems, allowing for fast implementation and minimal training. Key results included:

First-of-its-kind B2B Digital Financial Wellness Prototype

This credit union wanted to capture a greater share of the B2B banking market. Euvic developed a concept for a cutting-edge B2B financial wellness app packed with personalized financial guidance, gamified rewards, and seamless integration with employee benefits. In just six months, Euvic’s Dream Team delivered a sleek, high-fidelity app ready for production.

Euvic Delivers iFunded’s Crowdfunding Commercial Real Estate Platform with 45% Cost Savings, culminating in acquisition

Fintech startup, iFunded, sought to make real estate investments more accessible to Germany’s private and institutional investors through crowdfunding. Facing a tightly regulated German market, iFunded needed a user-friendly and secure platform that would inspire trust and meet stringent regulatory requirements. Within seven months, Euvic minted a new visual identity and delivered a mobile version of the platform and a redesigned marketing website. Positive user feedback highlighted the platform’s simplicity, and iFunded achieved 45% savings in design and development costs. Within 6-months of launch, the platform has funded 18 projects with a total volume of €90 million, raising €18 million in capital.

DNA Payments Portal Redesign Sparks Business Growth and Increased User Satisfaction

DNA Payments, a leading omnichannel payments provider in the UK and EU, needed to transform its portal to improve user experience and attract new customers. Euvic was brought on to redesign the platform, with a focus on UX, UI for the integrated mobile experience. Simplify the platform’s overly complicated UX and UI for greater accessibility and a frictionless payment journey. Rework key user flows based on thoughtful user personas and journeys. Increased new user growth by 18% and cut churn rate by more than half.

Strategic Outsourcing: Euvic Accelerates IronVest’s App Redesign

IronVest, a fintech company specializing in biometric fraud prevention, partnered with Euvic to modernize its consumer application portfolio. Facing rapid growth and tight timelines, IronVest outsourced to Euvic for their fintech expertise and ability to scale. Euvic redeveloped IronVest’s outdated v1 web, mobile apps, and browser extensions, delivering a secure, modern solution that integrated biometric authentication and improved user experience. Migrated outdated technology to modern systems, including React and AWS. Enhanced security features with biometric authentication. Seamlessly transitioned between old and new interfaces, improving UX and branding.

Effortless Integration and Secure Transactions Transform Crypto Assets into Real-World Funds

Euvic developed a robust platform that allows cryptocurrency owners to borrow regular money without needing to sell their assets for a fintech startup. By combining traditional banking practices with modern digital finance, the platform ensures strong security and favorable loan conditions. It enables users to lend or borrow funds using their digital assets, with a straightforward interface that integrates smoothly with any dApp. Delivered in just 4 months, this solution lets users manage their assets, track loans, and earn interest, while allowing the fintech startup client to focus on its core operations.