Simplifying Shopping
A comprehensive tool to visualize sets that match the chosen product and show their availability, choose various delivery and payment types, or easily handle loyalty programs.
IKEA enjoys global renown as a brand known for delivering thoughtfully designed, budget-friendly, and functional home furnishing solutions to a diverse clientele across the globe.
Client:
IKEA
Industry:
Construction, design and interior arrangement
Country:
Sweden
Services:
IPS, shopping application
Challenge
As a frontrunner in the industry, IKEA is delivering groundbreaking solutions. The company strives for innovation, constantly aiming to outpace competitors and pleasantly astonish its customer base. So, there is a constant pursuit for improvements that provide a more efficient experience.
With a view to this ambitious strategy, IKEA decided to launch the Interactive Point of Sales (IPS) project with Euvic’s help. The goal was to create an IPS with an intuitive, easy-to-use shopping application that is functional, user-centric, and makes the customer’s journey from browsing to purchase efficient and enjoyable.
Solution
The solution streamlines purchases, delivery options, and payments into one system, seamlessly linking various stores. It offers multiple delivery methods and provides product information through a dedicated API. Additionally, it integrates with external systems, including customer loyalty programs, online payments, shopping list delivery via SMS or email, and courier services, enabling efficient handling of increased purchases.
One of the most interesting functions is an advanced product search engine with information on availability and store location. The search engine uses contextual filtering and creates shopping lists with information about the product’s location.
This is a real best-in-class, innovative solution that streamlines and integrates processes, systems, and information along the Customer Journey, improves customer satisfaction, and provides a consistent omnichannel experience. The high aesthetic quality of the solution is combined with effective UX.
Impact
The new solution improves the experience of both employees and customers of the store. The IPS has become primarily a meeting place with the buyer, enabling comprehensive service and support during the shopping process. Its main objective is to streamline both the customer journey and the buying process, starting with product selection and extending to delivery and payment decisions.
Buyers can purchase directly on-site, or from another department store (if the product is not on-site) with in-store pickup or home delivery. By paying online, and choosing delivery dates and methods, the buyer has a great deal of freedom. We’ve streamlined the buying procedure, leading to enhanced service and the possibility of reaching a larger audience.
Summary
- Innovative sales solution with effective UX.
- Ability to handle more purchases.
- Buyer’s satisfaction.
